Achieving a more inclusive society in which the well-being of citizens is the priority requires incorporating the senior community in all economic and social policies and programs of public and private institutions.
At Silver Economy Group we want to offer our knowledge and experience to accompany and facilitate institutions in the search and implementation of solutions required by the challenge of aging and longevity of the population.
In 2050, people over 60 will make up 34% of Europe’s population.
This data prompted the WHO (World Health Organization) to launch a series of initiatives, including promoting the development of friendly environments for seniors.
A methodology and a global network have been created in which active aging is favored and processes are optimized in relation to health, and quality of life in general as one ages.
Each fully customized project involves three phases:
Additionally, a Continuous Improvement phase is incorporated that provides feedback to the process.
In Spain there are already almost 200 municipalities that are part of the Network of Friendly Cities.
The promotion of active aging is transversal to all local policies related to the elderly.
The reality of population aging requires a strategic vision to prevent and respond to the new needs of a growing population.
SEG works with local authorities to prepare a diagnosis of the social reality of the elderly and accompanies them in improving the promotion of active ageing.
The proposals are aligned with the UN Decade of Healthy Aging and the 2030 Agenda.
Content of the diagnosis
- It has the participation of the population to whom it is directed, considering that it is a heterogeneous group.
- It allows evaluating the situation of spaces, equipment and municipal services in different aspects. (associations, centers for the elderly, volunteering, advisory council, training, health, intergenerational projects…)
- Incorporates attention to gender, culture, the social image of aging and loneliness.
- Analyzes the needs and preferences of older people with respect to what exists.
- Proposes lines of action to be developed later, to increase the quality of life of people in their aging process.
Unwanted Loneliness (UWL) is a complex and difficult to objectify phenomenon that largely affects older people.
Although it is not something new, the current lifestyle, the pandemic and the accelerated aging of the population have highlighted the need to better understand loneliness and avoid the negative effects that it entails in the case of being unwanted.
Loneliness can exist even when living with other people (for example: caregivers who age taking care of their spouse) and can be caused by the existence of different risk factors: loss of a partner, deterioration of health, architectural barriers, reduction of social interaction, loss of autonomy, etc.
It is a problem with great impact on the person and, due to the consequences, it has a great social and economic repercussion.
Autonomous Communities, Provincial Councils, Town Halls and numerous institutions have the need to evaluate, measure and act on Unwanted Loneliness.
From SEG we apply a model to address the UWL from a strategic vision and we develop different action programs, depending on the starting point in each municipality or association.
Some SEG action programs in relation to the UWL:
- Create and coordinate an Observatory for Unwanted Loneliness of the municipality or commonwealth, which allows us to know the real situation and monitoring and coordinating initiatives.
- Develop and implement the “Accompany” program to:
– Coordinate the efforts of professionals from the public and private spheres, with the possibility of linking up through the UWL Observatory.
– Carry out an initial diagnosis and periodic monitoring of the UL in the municipality or territory using indicators and establishing specific objectives.
– Facilitate and adapt the use of available resources.
- Implementation of a “Social Radar” to promote the detection of specific cases and neighbourhood awareness.
- Encourage the participation of accompanying volunteers and collaborating businesses for the detection and monitoring of UWL.
- Promote and coordinate personalized actions/interventions, at different levels.
- Communication programs to raise awareness about UWL and reinforce each of the actions identified to combat it.
People are the main reason for our work. We focus on achieving tangible and balanced results in the four aspects of sustainability: social, economic, environmental and cultural.
Our reason for being is to collaborate with companies and institutions to respond to the demographic challenge posed by a longer-lived society. Therefore we believe in cooperation and joining forces to promote the value of age in society.
At Silver Economy Group we can offer support to foundations and NGOs for the deployment of their action plans, contributing our experience, knowledge and equipment to achieve the objectives.
The promotion of a culture of health and longevity is a commitment that all institutions, public and private, must assume.
A healthier society has a higher quality of life, greater happiness, and lower medical and personalized care costs.
At Silver Economy Group we offer a personalized Comprehensive Wellness Program so that your institution can offer it to its citizens or users, with online and face-to-face actions aimed at guaranteeing the physical and psychological well-being of seniors. It is a high-impact, low-cost investment.
Our proposal includes the design, implementation and monitoring of the program.