In our methodology we help our clients to focus on the senior community and to capture the value of the silver economy.
We apply our exclusive Senior Compliance Audit © methodology to your company’s business, products, services and communication in five phases:
Diagnosis of senior suitability of the products, services, processes and communication of your company or of any of the business lines or processes.
Identification of improvement actions and opportunities, as well as work plans for their implementation.
Display of action plans with your management team.
Training of teams, favouring the orientation of the organization to capture opportunities and cultural change.
Monitoring of results and degrees of progress through the use of indicators (KPIs).
Many companies are not realizing that demographic change is already impacting their business. Anticipating the generational change of your clients, adapting to the impact of demographic change in your workforce, taking into account the shift in the income level of clients … are critical variables for effective planning.
Leading companies have been incorporating the vision of the silver economy into their strategy.
We propose to help you review your company’s Strategic Plan from the silver economy perspective. Is your company prepared to capture the value of the senior community in sales and human resources?
The result can create an independent plan or an extension of the existing one.
Products impossible to use after a certain age by potential customers, incomprehensible websites, advertising brochures with illegible handwriting, inefficient channels in accessing the senior community, new products with enormous potential that are not on the market … there are thousands of examples that illustrate how far companies are from the senior community.
More and more leading companies have begun to adapt to this new reality, increasing business value and being more socially responsible in offering their products and services.
We offer to accompany you in the review of the Marketing Plan of your company, focusing on the senior group, and in coherence with your Strategic Plan.
Are your products and services adapted to seniors or is your offer generic? What are the success factors for adaptation? Does my communication and marketing plan work for this segment?
A healthy organization is happier, has higher performance and less absenteeism. Taking care of the well-being and longevity of your employees, assets and retirees, as well as their families, builds loyalty and increases commitment. It is a high-impact, low-cost investment.
Silver Economy Group offers a Comprehensive Wellness Program for your organization, with online and face-to-face actions aimed at guaranteeing the physical and psychological well-being of professionals, coordinated with the Health System of your company.
Our proposal includes the design, implementation and monitoring of the program.
The companies that make a difference are those that make their teams feel as though they own the project, the business, the reason for being.
As within employer branding policies in recent years, many organizations have launched programs to attract and retain young talent, leading companies are aware of the importance of caring for and motivating the senior group, given that it is, and will be, more numerous.
Silver Economy Group proposes various programs to help your company adapt its human resources practices, all of them with a simple, affordable implementation and with a high impact on your organization:
Our proposal includes the design, implementation and monitoring of the programs.
Retirement preparation programs aimed at professionals and their partners. It includes emotional, financial preparation, management of leisure time, new opportunities, etc.
Action plan to recognize the professional career of the senior group, their experience and contribution of value to the company, etc.
Includes communicative actions, benefits, etc
Ensure the transfer of knowledge and good practices between generations, carrying out a succession plan at a technical level.
Anticipation of actions to attract talent to be carried out in the medium and long term.