Society faces the demographic challenge of an aging population, generating competitive advantages for those companies that know how to adapt more quickly.
Silver economy is the economic activity generated by the consumption of products and services by those over 55 years of age.
It promotes wealth and innovation in sectors as diverse as health, finance, housing, leisure, telecommunications, mobility and fashion, among others. It favors the creation of a more inclusive society with age.
Silver Economy Group aims to help companies see age through a different perspective, removing clichés and capturing opportunities.
- Identifies the business potential that the senior group represents for your company. It guides your strategy, organization and processes to bring out its value.
- It facilitates intergenerational relations, improves the well-being of the workforce and the transmission of knowledge of the employees.
para trabajar juntos
40% of the Spanish population will be over 55 years of age in 2030
The average spending of the senior group is 20% higher than the rest of the population
Net disposable income grows year by year
70% of those over 55 who live alone are women
75% of those over 55 are regular internet users
